Advertising Advantages For Non-profits

I recently read an article that my pastor had forwarded to me about using Google for Non-Profits ™ specifically AdWords ™ to help create traffic to the church’s website for free. Google for Non-Profits ™ offers a variety of apps that you can use to help promote and streamline your church without the huge cost and I encourage churches to take advantage of this service. I recently set up our account with Google for Non-Profits ™ and I am just scratching the surface of the awesome things it has to offer.

I want to focus on using AdWords ™ because of the potential this service can unlock to direct traffic to your website or live stream service. What is AdWords ™ and how can you use it to drive traffic to your site? Basically AdWords ™ is a service where you create a basic ad that uses only words that are posted along the side of the search engine page. When some one conducts a search on Google ™ that may be relevant to what you are advertising your ad will show up on the side of the screen. AdWords ™ uses not only an effectively written advertisement but targeted keywords that associate your ad with possible searches your audience might conduct. How can this be effective? If your church is wanting to promote that they will be offering an online service then you would create an ad in AdWords ™ that has keywords that would be used in a Google ™ search like internet, online, streaming, church, service, etc. The better your keyword choices are the more likely your ad will appear in searches and the more likely people may click on your ad which will direct them to your website.

Finding ways that will help you promote your church that won’t break the bank and is still highly effective is always hard but when you can find services like AdWords ™ it is always good to take advantage of those services. I have included a video that explains AdWords ™ and its uses. I hope you enjoy it and learn from it.